Company Persona- Purpose, Focus, and Values

company persona

Sometimes, making a tweak to how the CEO and her team views the “big picture” of the company makes a significant impact in the effectiveness of marketing and operations.

It might seem simple but aligning your team around the WHY of your company can have deep impacts for hiring , employee development, and service delivery.  Solidifying and speaking the mission into every level of your organization can ensure that the highest quality of on-target deliverables are given to clients.

Often, this “big picture” does not get documented. Sometimes, it’s never even uttered out loud. Even if a company and top-level execs believe that their mission is intrinsic to their job descriptions, client profiles, and provided services, there’s a missed opportunity if it’s not explicitly built into the culture.

Whether it’s because it’s “obvious” or just hard to put words to, leaders need to recognize this value in communicating the big picture to their teams, their customers, and even themselves.  When everyone is on the same page, aligned around the same goals and purpose, it’s a smoother and more productive journey for everyone.

Because we’re passionate about empowering more successful women in business, we’re sharing our simple Company Persona template anyone can download to DIY their company purpose, focus, and values. 

She-Suite Company Persona Download

Download our Company Persona - Purpose, Focus, and Values Template

About She-Suite Boutique:

We help female founders grow their businesses without having to sacrifice their personal lives.  

Learn more about how we can help you establish a business blueprint, formulate your mission and vision statements, develop a strategic growth plan, and run your business. We help our clients do just this in our 1:1 consulting calls or as part of our Growth Strategy Services

Book a call today!