5 Hidden Signs You’re Not Delivering What You Promise to Your Customers


It’s easy to chalk up trends in your business to situations outside your control, especially during a global pandemic.  If sales are sluggish, we might infer customers are tightening their financial belts and cutting expenses. But, if you’re an eCommerce or subscription based business, sluggish engagement might actually be a sign that there’s adjustments needed.…

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Company Persona- Purpose, Focus, and Values

company persona

Sometimes, making a tweak to how the CEO and her team views the “big picture” of the company makes a significant impact in the effectiveness of marketing and operations. It might seem simple but aligning your team around the WHY of your company can have deep impacts for hiring , employee development, and service delivery. …

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